A CTO's job is to align tech strategy with the company's business strategy. The most valuable part of my job is helping clients achieve this. This is how I do it.
Do you have example where the intiatives aren't just business as usual? Or what initiatives would have been cancelled by the alignment? I feel like the example here is just saying you would do things that you should have been doing anyway, trying to get and retain customers.
Good question, "Dobes". I picked an example that is very simple to understand — almost trivial — yet many cannot connect the dots from goal → strategies → initiatives. "Trying to get and retain customers" is too fuzzy — you need to specify exactly what you're going to attempt, and what results you expect. In many cases, the initiatives I wrote down will be too many, and you'll have to pick carefully — i.e. decide what you won't do.
Do you have example where the intiatives aren't just business as usual? Or what initiatives would have been cancelled by the alignment? I feel like the example here is just saying you would do things that you should have been doing anyway, trying to get and retain customers.
Good question, "Dobes". I picked an example that is very simple to understand — almost trivial — yet many cannot connect the dots from goal → strategies → initiatives. "Trying to get and retain customers" is too fuzzy — you need to specify exactly what you're going to attempt, and what results you expect. In many cases, the initiatives I wrote down will be too many, and you'll have to pick carefully — i.e. decide what you won't do.